generation/mutation 2.1 – the google-mades
Soon after the launch of Google Street View, Death Valley Junction in Southern California was included in the map service. With the introduction of the service, it became possible to explore the location in which the original seed image was taken with a web browser and Internet connection. This exploration of street view images resulted in a limited edition series of museum quality Giclee prints. H-Ray Heine calls these machine-generated images:
H-Ray Heine’s Google-mades are generated by an application of Marcel Duchamp’s creative practice of the readymade to the digital domain. In a related project, Readymade Daily, Heine finds a mechanical equivalence to the aesthetic and retinal “indifference” that in Duchamp’s view is the fundamental attitude for the proper selection of a readymade. In the google-mades series, the images are equally sought and found objects, readily made by machines and software. They are a particular kind of digital readymades.
The google-mades series of Giclee prints is available exclusively on DIGITALSOULS.COM in a limited edition of 12 sets. Each print numbered and hand signed by the artist and printed on archival quality paper.