WoW: Emergent Media Phenomenon
June 14 - October 4, 2009

"Games are the most elevated form of investigation.” – Albert Einstein

Once perceived as a cult-movement, the status of gaming is quickly elevating its status in the realm of popular culture. No longer specific to one demographic, Blizzard Entertainment boasts eleven million monthly subscribers devoted to World of Warcraft (WoW).

WoW: Emergent Media Phenomenon explores various forms of cultural production based on World of Warcraft in particular and on gaming in general. While surveying Warcraft's Fifteen-year history, the exhibition looks at artistic practices that have been influenced by game culture. The actual works by the producer of World of Warcraft, Blizzard Entertainment (headquartered in Irvine, California), provide a starting point and reference.

Naturally artists are embracing video game development technology, the subject of gaming, and virtual aspects into their work. WoW: Emergent Media Phenomenon consists of three components including the artists/history of the game, fan art, and artists who use World of Warcraft as inspiration for their work.

For more information about the artists and special WoW programming and events, please visit

LagunaArtMuseum.org

Laguna Art Museum
307 Cliff Drive
Laguna Beach, CA 92651
p: 949.494.8971

Visit our Digitalsouls Amazon Store
for a selection of World of Warcraft items